Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Woke Capitalism Meets Advertising | The Common Sense Network
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette, APA Fight 'Toxic Masculinity' | National Review
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette and the Year of Woke Business Strategies | A+E Networks
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Where Self-Interest Ends and Social Responsibility Begins
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
The Best Men Can Be - Wikipedia
2019 is the year of 'woke' as a business plan
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Woke ads: is there such a thing as bad publicity? | The Lighthouse
Brace Yourself for a Super Bowl Wokewashing
